How Often Should a Website be Redesigned?
The easy answer is "more often than you think." Websites are works in progress, never a finished product. You should always look for ways to improve your site — a tweak here, an update there. And if something isn't working, you need to fix it right away. There's no reason, and no excuse to wait, other than time. If you, like most of us, find yourself stretched for time, let us help you with your site.
But the next question arises. "How do I know if something is not working?" That answer requires a little more thought and analysis.
Even if you think the site is working just fine, the reality is the Web changes rapidly — in terms of design, technology, bandwidth, audience, and many other factors — that you simply can't afford to leave well enough alone. Anytime someone uses Google for information related to your association's industry, the competition is THERE, front and center to choose from. There are steps you should take to make sure you are at the top of their list.
You should reevaluate your site design every nine to 12 months. If it's been a year since you've made major changes to your site, you're way past due for a site analysis and a possible redesign of your website's look and feel. A good standard for an actual site makeover is 12 to 18 months. The take away here is review/evaluate your site before a makeover project is formally initiated.
Finally, remember that we're not just talking about changing the graphics on your site. When you update your site, you need to rethink everything, including content, navigation, graphic design, and especially the site's goals and objectives. For more information on these points, go to What You Should Know When You Know You Know You Need a Makeover.
Need help getting started? Contact us today so we can work with you to deliver the website that represents your association best!